1000% increase in profitable conversions a week: GIMMY Case Study

To achieve these results, there isn't one small change to be made. It needs a holistic approach. It's all the small incremental changes that result in an outsized return.

Thinking outside the box

GIMMY is in a highly competitive market place, so we needed to find a strategy which would work with start-up budgets and give us the desired results. They had multiple campaigns before I took over, all of them were very expensive with no real return. I came up with an unusual strategy that isn't that obvious nor easy to implement.

Money lies behind problems, you just have to solve them.

Proper Keyword Research for this unique strategy

For this strategy to work, Keyword Research needed to be the absolute best. And it needed volume.

Each campaign has thousands of keywords.

And this is not the end. There are still a lot of growth opportunities. Google Ads is not a one & done deal.

Fast & Adaptative Iteration

It usually takes patience when advertising, like a lot of patience. You need a lot of data before choosing between different strategies, but that takes a while. And when advertising for a start-up, there is no time. You need quick and effective iterations between strategies. That means that sometimes you're making an educated guess at best instead of an educated decision.

Have those educated guesses paid off? My results speak for themselves.

Results

If you're interested in having me to help your business achieve the same results, please book a call here.