Felix Tikkanen

Most companies are struggling with either volume or profitability. For Inventum, I solved both.

Proper Keyword Research

It's the first thing everyone learns, but the last thing anyone perfects. Why? It's boring and monotonous. But without an excellent - good is not enough - Keyword Research, you will not thrive in the competitive landscape.

Any campaign can survive around break-even at low volumes. The only way to increase volume and profitability is through a proper Keyword Research. My succesful campaigns have at least hundreds if not thousands of keywords.

International Campaign Structure

Inventum is an International Online School, that means that their target audience lives all around the world. In other words, a lot to manage. Most people only do local advertising for a reason, it's hard enough. With international campaigns, structure and fast adaption is key. Without it, you're spending all your advetising budget on spam.

Custom Landing Pages

I'm also the web developer for Inventum, so it was easy to get these landing pages up and running. I created custom landing pages for each campaign and ad group. This not only increased the conversion rate, but also the quality of leads that were coming in.

Excellent Ads + Excellent LP's = More & Better Customers

Results

It's easy to talk but hard to show proof. Here are the results after I made the changes.

If you're interested in having me to help your business achieve the same results, please book a call here.